@article{oai:aichiu.repo.nii.ac.jp:00007877, author = {太田, 幸治 and OTA, Koji}, issue = {174・175}, journal = {愛知経営論集, THE AICHI JOURNAL OF BUSINESS}, month = {Feb}, pages = {3--24}, title = {消費者は製品コンセプトを購買することができるのか?}, year = {2017} }